Property Edge Real Estate Services Inc., Brokerage is a boutique Real Estate Firm servicing clients throughout Central and Southern Ontario. We represent a staff of well qualified and highly motivated individuals who take pride in offering consultative services to our clients and building partnerships with commercial and residential investors who share our drive and passion. We are purposefully designed to fluctuate with the needs and demands of our clientele to ensure all investors are receiving our time and attention in a manner that best benefits your business.
We understand that commercial transactions require time and attention in order to leverage your investment and diversify your portfolio. We strive to integrate ourselves into your business and culture and ensure we fully understand the demanding needs your project requires.
Property Edge is equipped to manage your project at any time, regardless of what stage in the development process you are in.
Pre-Site Selection
This is an exciting time for any developer or investor who has made the decision to begin a project. Although there is a lot of work ahead, Property Edge can assist in streamlining the process with the intention of conserving funds and reducing outsourcing.
Services Offered:
- - Financial Position: It’s important to know where you want to spend your money, and the most optimal method to increase your return of investment. At this stage in the process Property Edge will learn your financial position and provide insight to the options in front of you; Self Directed, Partnership, Joint Venture etc.
- - Timeline Creation: Things to consider when developing a timeframe and strategy are gentrification, municipal and provincial policy and market activity as they all directly impact your bottom line. Let us manage these risks by being your market “watchdog” customizing timetables that assist in managing real estate variables.
Site Planning / Site Selection
In order to reach your investment goal, understanding the type of site best suited to your vision is vital. Site Planning and Site Selection are often influenced by each other and take place simultaneously.
Services Offered:
- - Land and Site Analysis: Through various online resources, municipal offices and industry contacts Property Edge can gain valuable information on the Zoning, Demographics and Land Value Analysis of various sites throughout Central and Southern Ontario.
- - Community Planning: Property Edge can work closely with your architectural team for pre-branding and community development initiatives.
Site Acquisition
It can be argued that site acquisition is the most important step in the development process. Size, location, usability, zoning and community perception are all key areas investor needs to consider, but Price Negotiation will influence all remaining pieces of your development.
Services Offered:
- - Unlisted Property Acquisition: When a developer has a clear vision and schedule in mind, waiting for the “perfect” piece of land is not a likely option. We can target parcels of land best suited for your project.
- - Identifying Under Utilized Properties: Thinking out side of the box is part of what makes a visionary extraordinary. Allow us to help in identify those properties not currently being utilized to their potential.
- - Offer Negotiations: We are aware that the investor themselves are at the forefront of managing the risk of this investment. At times, this means they will also be at the forefront of negotiations. This is a prime example of how Property Edge is adaptable to the skills of our clientele. Whether you’d like us to spear head negotiations, co-ordinate schedules or provide comparability reports our job is to assist you in attaining fair market value.
- - Land Value Analysis: Understanding how land is valued and priced is an integral part of acquiring a parcel of land for any development project, as it directly affects all pricing strategies moving forward. We are equipped to provide pricing analyses designed to be utilized in price negotiations and cost to build analysis.
Pre-Construction
Once your site has been selected and your community plan is in place, it is a great idea to get started on the branding of your image and developing the sales strategies moving forward.
Services Offered:
- - Neighbourhood Title / Signage: It’s important to execute a project that represents the existing neighbourhood.
- - Public Awareness: Releasing an announcement to the public and real estate community is an excellent way to begin building awareness of your development. Creative and crafty verbiage can be managed through our in house marketing team.
Construction
When construction has begun and a development timeline has been set, it is a vital step to start strategizing the disposition of your inventory.
Services Offered:
- - Pricing Strategies: Neighbourhood analysis, demographic research and market activity combined with the cost to build all need to be considered. We have the tools in place to make this process cohesive and effective.
- - Community Branding: Should you require assistance with the branding, naming and marketing of your project; Property Edge can assist with the creative and technical elements required to complete renderings, logos and signage.
- - Project Marketing: Our In House design team can create forward thinking marketing initiatives that will tie in your branding initiatives to catapult you into the forefront of the real estate community. Website Design, Take Away Literature, Building Packages and Multimedia Video are all components we can execute.
- - Development Updates: In part of bringing awareness to your development it is essential to keep the general public up to date with your project. Through various media outlets, Property Edge has the capabilities to distribute press releases and imagery on the status of the community.
Post Construction
Following the construction of your development, whether residential or commercial, Property Edge is ready to step in and translate your original investment into real dollars.
Services Offered:
- - On Site Sales Centre: Property Edge has the capabilities to dedicate the time and attention required to managing your sales centre. Our dedication to integrating our services with our clients’ needs drives us to provide you with undivided attention in selling your inventory
- - Executive Sales: Should you prefer to avoid associated costs of an MLS agreement, Property Edge can manage the sale exclusively.
- - MLS Management and Co-ordination: Should your project not demand an onsite Sales Centre, not to worry. With access to the Multiple Listing service Property Edge is confident we can take your product to market and co-ordinate the viewing process.
- - Deal Administration: Property Edge can act as a centralized hub to manage the flow of incoming and outgoing documents related to the sale of your inventory.
Standing Inventory
Should you find any standing inventory following your development efforts, please contact us to assist in Post-Sale support.
- - Continued Sales Efforts: If you have managed the sales of your development in-house, but find you require assistance in moving your remaining inventory this is an optimal time to enlist Property Edge. With our extended networks we can communicate your project to community members and/or investors who have yet to learn about your project
- - Property Management: Often following the sale of inventory, there are rental and leasing opportunities in place. This is another example of how Property Edge can step in the latter stages of your development to make a successful impact. Sourcing tenants, drafting agreements and respective follow-up can be managed through our team of professionals.


