Running away from cold calling

August 24th, 2009 \\ Blog

Running away from cold calling

In recent weeks I’ve thought about the different ways to sell and generate business. Cold calling seems like a non-option. With the do not call registry looming over the residential world, it has had the ability to invoke fear into the corporate sector as well. And who are we kidding, any excuse to not cold call is one I’m going to take. Without having to dust of my phone to get my day started, I decided I would head down the path of in person networking. Where to start? After some light “googling” I came across the events page for the Toronto Board of Trade. Why didn’t this hit me before? I’d participated in the annual dinner held by the Board in the past, courtesy of my former employer, and it was quite obvious that all of the heavy hitters took part of this, one of the largest membership communities around. $30 dollars later and an early start time of 7:30am I was surrounded by people just like me! People who wanted to talk about themselves and learn how others could assist them in business. It was quite refreshing and I couldn’t help compare it to speed dating. Upfront intentions, selling ourselves and what we have to offer, moving on five minutes later and a gracious email the following day. No hidden sales tactics lurking, just up front unattached networking.

Stephanie Stoute | Sales Representative

Property Edge Real Estate Services Inc., Brokerage

Office: 416-422-EDGE (3343) x222

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  • http://www.marketingstrategiesnetwork.com Margaret Pennyfather

    The other side of the story is that people are ‘Telemarketed to Death’!
    Increasingly it’s ‘FaceTime’ that gets the business.
    Networking events are great for getting the initial contact. Unfortunately too many people use them as selling opportunities when in fact you should be establishing relationships and arranging to get in touch later to book a face to face to discuss your businesses in more depth.
    It’s not who you meet at these events, it’s who they know, and who knows you!